Trailer for Miss Representation:
Are current advertising campaigns such as this:
Really that different to the openly sexist campaigns from a few decades ago like this?
Dolce and Gabbana do not literally spell it out, however a half-dressed Madonna (who is seen as a strong, powerful women in todays society) is still scrubbing the floors. Women are bombarded with pictures and underlying messages like this everyday and we are also the only ones who hold the power to truly change what is put out by the media. Dismiss products that degrade women in sexual advertising campaigns and purchase magazines and films that celebrate women's accomplishments. That way young girls and women will realise that it is not normal for them to be objectified in such a way and have the confidence to know that they are much more than a cleaner or a cook.
For more information on Miss Representation and how to get involved in the campaign go to http://www.missrepresentation.org.